2. IDENTITY
As part of the creative process we define an identity for the assets and overall project – this
is a consultative process based in research and discussion to find the right look and feel
Every piece of work created by Mossy Crew starts with a brief – in there we define the scope of the work, agree on the budgets and timelines and specify where there could be variables – this ensures that everybody knows what’s expected and this gives us a guide from which we can evaluate a project
As part of the creative process we define an identity for the assets and overall project – this
is a consultative process based in research and discussion to find the right look and feel
What makes our crew Mossy is that we’ve been around the block a few times and bring
that experience to the table – this means clear, consistent
attention to detail and ensuring assets meet the brief and stay within the Design Identity
we’ve defined
Once a project has been signed-off we move to the promotion phase – this is where
additional marketing assets are created as specified and your project starts to hit the
market